Collateral
Collateral Production & CDN
COLLATERAL UPDATES
A large portion of IP Infusion collateral and related files (PDFs, imagery, etc.) are hosted externally to the www.ipfusion.com website. When too much media is hosted within the WordPress media library it can incur higher hosting fees (bandwidth and storage), it becomes hard to administer with large numbers of files of varying types, the load time can add lag, and it usually involves multiple users to manage.
To make media admin more manageable and streamlined, and to increase performance while lowering cost, a 3rd party service is used to host as much media as possible.
ABOUT THE EXTERNAL CDN AT SIRV.COM
Various collateral documents (along with other media) for the IP Infusion website are hosted on an external content delivery network (CDN) at Sirv.com. Sirv.com is paid monthly by IP Infusion, and administered by the Mighty Digital agency.
The current plan includes 20GB of online storage. Users included the Documentation team for storing PDF files, and One Umbrella Marketing for posting graphics.
PRODUCT WARRANTY EXAMPLE
One example of external media hosting is for documents like the Product Warranty. This is a standard document that is updated from time to time by the marketing team. The warranty is accessed by a button link on 🔗 the Support page
That button links directly to the PDF hosted on Sirv.com, at this URL:
🔗 https://media.ipinfusion.com/collateral/IP-Infusion-Product-Warranty.pdf
This page layout was setup by Mighty Digital agency, and a PDF update like this is designed to be done simply and quickly. By uploading a new version of the PDF file using the same filename, the PDF content is changed out, but the link pointing to that PDF does not need to change. This future-proofs the website maintenance by reducing the steps for updates, and avoiding the need to change any links on the website front-end when a PDF file changes.
Once the new PDF is uploaded and the content is refreshed on Sirv.com, it will just show up on the next linking.
The process includes these steps:
- Marketing sends the new PDF file to the web manager (in this case Mighty Digital). That PDF is dated in the name, such as 'IPI Product Warranty October 2025.pdf'
- The PDF file is copied and renamed with the default filename of 'IP-Infusion-Product-Warranty.pdf'
- The new PDF is uploaded to Sirv.com, overwriting the previous file in the same location in the 'collateral' directory in the Sirv UI. For added measure, the cache for this file is purged on the server.