Overview
Easy-to-Make Lead Pages With Existing Website Content
OVERVIEW
Lead Fusion adds a new functionality to the IP Infusion website, to make it easy and quick to create landing pages organized around particular topics, without having to write new pages, or send lists of links.
Landing pages attract leads, and with Lead Fusion they are easy to create, using existing content from the website. They are simple to setup and publish, with built-in support for CTAs (Calls to Action). Quickly create content pages on-the-fly, or planned in advance, for driving awareness to topics, making campaign pages to drive conversions, or for sales calls to showcase particular content.
Think of it like a content shopping cart for making landing pages. Browse the website for relevant items, put them in your cart, and easily publish a page full of those articles.
LANDING PAGE EXAMPLES
 Page with text headline, 3 articles and CTA (click image to enlarge) |  Page with text headline over bg image, 3 articles and CTA (click image to enlarge) |  Page with text headline over bg image, 6 articles and CTA (click image to enlarge) |
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MAIN FEATURES:
- Easily create topic-based pages on the fly, using a visual interface, right in the IPI website
- Simple layout with 3 sections:
- Main banner
- Content cards (resources)
- CTA webform to contact IPI
- Easy sharing of landing pages with customizable vanity links (URLs)
USE CASE IDEAS
SALES CALLS
Have a customer looking for MPLS networking solutions? Quickly construct a page with relevant content from the IPI website. That may be a video, a blog, two customer stories, datasheets, whitepapers, recommended software and hardware that you need, and links to distributors to help you buy it.
Using the engine, this page could be setup quickly before, during, or right after a sales call, to easily copy a link to a custom page and send to the customer for a quick page of information found on the IPI website.
MARKETING CAMPAIGNS
A new release or feature or customer story is being promoted via LinkedIn, to drive traffic to a webinar. Quickly and easily construct a page of content related to the webinar topic, with a custom URL, and a CTA to sign up for the webinar at the bottom of the page. Drop the link into the LinkedIn post checker to verify, and once approved, it is ready to publish. Share that same link over an email blast.
NEWSLETTERS & BLOGS
Construct topic-based pages to drive engagement with newsletters and blog posts. Quickly assemble articles, and create SEO-friendly cross-links to additional content on the IPI website that are customized to match the article topic. Create as many URLs as you need on the fly, drop them into the post or newsletter, and publish.